I called KMart corporate offices today, and talked to a very nice lady who gave me the following information:
- the double coupons event is a marketing test that they are doing in selected Super KMarts around the country (none in my area, unfortunately)
- if it goes well, they will do it again, maybe in different areas -- so all of you who have the option, please use it for the sake of the rest of us, LOL

- they seem to be doing this on weekends, so she told me to keep calling back on weekends to find out if they are doing it
- she said they don't usually get calls about marketing strategies, but they are getting quite a few calls about this one because, drumroll, please, "there is some moms group on the internet that has been telling each other about this".

We got into a whole discussion about couponing (she doesn't do it but is getting interested) and I directed her to couponmom.com.

- I told her a lot of people in my area drive 30 minutes or so to a grocery store that doubles and we'd rather drive 10 minutes to KMart, and she SAYS she's making a note of that interest.
So, my take on this is, if we want to see more of this, more of us should call corporate office and ask for it (nicely, of course)! They are taking note of call volume on this topic. Even if they only did it once a month or once a quarter or whatever, it would be a huge help for folks like me that live in rural areas with limited shopping options.
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