WalMart did that to the Progresso soup also. For almost two months it was priced at .97 a can, which is a great price, I think. Had lots of the .50/2 coupons, so made the cans about .75 each. Went in just last week, and they had put up one of the 'rollback' signs above a progresso soup display...the "new" rollback price was $1.50!!!
I about died, how do they consider going from .97 to $1.50 a rollback?
Oh, then went in today, and the price was $1.68, what the..???
Glad I stocked up on the .97 deal