Just found this out from a coworker. You can get daily specials texted to your phone....up to 8 per week. She said one week the daily special only from 4-8 was Coke 12 pack for 99 cents. So i looked into it. Its located on a tiny little message at the bottom of the circulars, but harder to find on their web site.
Hy-Vee Mobile Alerts
Hope this helps anyone...i am exicted to see what the text me.