deceptive packaging for pink ribbon P&G

[vagabond2]

If you buy a cleaning product adorned with pink packaging and the ubiquitous breast cancer pink ribbon, for example, that pink ribbon is unlicensed and unregulated, so any company can use it, leaving the real work to consumers to figure out if the products they buy will really help the cause. Take Proctor & Gamble’s pink ribbon-bedecked Swiffer mop. Daily Finance’s Aimee Picchi reports that although the words “early detection saves” accompany the Swiffer’s pink ribbon, simply purchasing the mop will not help fundraising efforts. Proctor & Gamble told Picchi that the company will make a two-cent donation to the National Breast Cancer Foundation only if a consumer uses a coupon from its brand saver coupon book, which could only be found in newspapers on Sept. 27.

read the whole article at Pink overload: Are companies taking advantage of Breast Cancer Awareness Month? - Manage Your Life on Shine

[Sylvia]

hmmm.... just another reason to avoid P&G products. That's just funky.

[vagabond2]

many companies have caps.....min and max they donate ex: New Balance has $100,000 max ....from the Boston Globe: So what happens each year to the money that the company earns after the cap is reached that would normally go to Komen? “We would hold on to that.”

In Mass and many other states companies are suppose to register that they are selling products for a cause. In Mass, of the dozens of companies that sell products that benefit the BCRF, for instance, only four are on file. The Estee Lauder Companies is not one of them, surprising considering that Evelyn Lauder, a senior corporate vice president, launched the foundation, and the cosmetics maker is its primary corporate benefactor.

moral of story: Consumer beware.....the company may have reached its max and its all gravy from here.

[CMUGRAD]

that really burns me!

I have a dear friend that lost her sister to breast cancer, and aunt that died from breast cancer and another close friend that just lost her mom to breast cancer....so I will buy stuff with the breast cancer awareness on it, thinking I am doing some sort of good in a small way...and to find this out really, really ticks me off!

damn corporate greed!

[vagabond2]

exactly my thoughts.........no more pink purchases (or teal or others) in this house.........

it goes along with the Fraternal Order of Police who call to raise funds for "the local law enforcement" and people donate only to find out it that only pennies on the dollar actually get donated.....I'd rather donate to a Fill the Boot local fundraiser where you know the funds are going directly to your local dept.

[Irishgirl4u2c]

That irks me!!! I do what I can, where I can, as my Mum is a breast cancer survivor.

[Cathe]

Don't assume that a pink ribbon or box or any mention of breast cancer on a product means that they are donating money. As someone said, that is an unlicensed symbol and many companies (not just PG) are using it deceptively for marketing purposes.

[Cathe]

And thanks for that article!

[Coupon_Addict]

we never donate money to this type of thing. if i want to send money to susan g. komen, i will do it directly.

[vagabond2]

this just came across my email from William Sonoma as part of an ad....of course I'm skeptical......

"Join in the fight against breast cancer! In support of Breast Cancer Awareness Month, we will donate $10 from the purchase price of every pink cashmere throw sold during the month of October to support breast cancer research and patient treatment."

are they donating $10 from each and every
they are supporting breast cancer research and patient treatment...to what organization do they dontate? they are very vague in their statement.....

Oh, I'm going to have fun reviewing these ads....