If you buy a cleaning product adorned with pink packaging and the ubiquitous breast cancer pink ribbon, for example, that pink ribbon is unlicensed and unregulated, so any company can use it, leaving the real work to consumers to figure out if the products they buy will really help the cause. Take Proctor & Gamble’s pink ribbon-bedecked Swiffer mop. Daily Finance’s Aimee Picchi reports that although the words “early detection saves” accompany the Swiffer’s pink ribbon, simply purchasing the mop will not help fundraising efforts. Proctor & Gamble told Picchi that the company will make a two-cent donation to the National Breast Cancer Foundation only if a consumer uses a coupon from its brand saver coupon book, which could only be found in newspapers on Sept. 27.
read the whole article at Pink overload: Are companies taking advantage of Breast Cancer Awareness Month? - Manage Your Life on Shine