newsletter
The links in the newsletter should direct you to a corresponding page so that you can find the information that interested you enough to click through in the first place. This week's e-letter was about Black Friday Deals. I clicked on the link for CVS and there was absolutely no reference to the Black Friday deals. The header on the top is "Coupon Deals by State." I had to scroll through the page to see a very small link toCVS buried in the middle of several other links. If you are going to spend the time sending an e-letter then take the extra time to make sure that the reader can easily get to the "pay off"
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