when you open up your dvd, there are a lot of papers on the left side of the case. one of those papers has a code just like i posted above in a box at the bottom. you may have to root through the papers. there can be a lot sometimes. go to:
Disney Movie Rewards and sign up. each code is worth points and those points can be turned in for cool prizes. you can also get points by taking a survey and adding info from fandango movie tickets (don't know how to do this though.) we don't go to the theatre anymore (too expensive.)
hope this helps